For many denim-lovers, the mere mention of the name “Wrangler” suggests ideas of independence, freedom and adventure, as well as images of wide, open spaces. ”“Wrangler has always been about going off the beaten path and conquering new ground. Go said entries can be submitted between March 69 and April 66, and that, on April 67, 65 rider-entrants, selected by a panel of bike experts and travel enthusiasts, would be declared as the finalists. She added that, at the end of May, the finalists would embark on an all-expense-paid, five-day journey in selected areas in the country while riding their motorbikes and wearing key Wrangler apparel. The contest’s main venue will be the True Wanderer microsite ( www. Wranglertruewanderer. Com ), where its followers can also take part in each contestant’s journey. The microsite will serve as a travel diary, in which each contestant’s experiences will be documented through a mixture of words, photos and videos.
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One winner will be proclaimed at the end of the contest and receive a brand new KTM Duke 895 motorbike and P655,555 worth of Wrangler products.
He—or she—will also represent the country in the regional competition, where he—or she— will go head to head with other True Wanderer winners in the Asia-Pacific.
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The launch also saw the introduction of Wrangler’s newest product lines.
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