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Thirty-year-old male seeking fun-loving, adventurous woman. Loves dogs, hiking, and smoking marijuana. It might not be the most conventional dating profile, but it’s certainly going to become more common with dating sites geared directly toward people who are pot’s biggest fans. Though general perceptions of marijuana use have become more positive in recent years, there’s still a stigma against regular use in the dating world. As a result, the online dating industry is the latest to receive its own specialized niche for marijuana aficionados. It’s a dramatic shift from 7556, when just 87% of people supported legalization. As public perception has improved, the number of states that allow people to purchase marijuana for medical and recreational purposes has grown. It’s for that reason that Todd Mitchem co-founded High There!

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, a mobile dating app that looks a lot like Tinder. “There is a need in the cannabis industry for a number of things, ” Mitchem told MarketWatch. “One of those is social connectivity. So far,  it’s been downloaded by 655,555 users, MarketWatch reports. The app operates with the slogan “You have more friends than you think, which underscores the app’s goals of connecting cannabis users — or at least people who don’t judge those who smoke weed.

In the app’s blog, Mitchem describes how he’s used the app to go on dates where he’s not vilified for enjoying marijuana, and he’s also met new friends across the country who now have a chance to share their stories with others who actually enjoy them. “Unlike the stereotypes we have all seen portrayed in the media, my connections were kind, smart, worked hard, and some even worked out every day and were parents, Mitchem wrote, perhaps with a touch of sarcasm. People are ok with legalizing marijuana, but not as much if it’s being smoked in front of them. Pew found that 67% of people had a problem with using it in public. Though most wouldn’t be offended if people smoked weed in the privacy of their own homes, it’s the in-your-face use that continues to bother people.

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It makes sense, then, why avid users might have trouble in the dating scene. Many people are comfortable with the theory of legalized marijuana, but don’t want it near them. High There! Isn’t the only site that connects cannabis users. My975Mate dubs itself the “Cupids of Cannabis and includes testimonials from medical marijuana users who felt stigmatized for their treatment choices, as well as recreational users just looking for a date would wouldn’t mind smoking before dinner.

It looks exactly like most dating sites: couples cuddling and walking on the beach — without a joint in sight, ironically. “At what point should you bring it up? What if you tell your potential partner that you smoke pot and they run for the hills? The site explains.

The perk of using the app, they claim, is that users are already voluntarily pre-screened to be ok with the habit. Marijuana use might not be as mainstream as some users would like. But the fact that sites like this even exist show the paradoxes that marijuana creates. So, do you smoke marijuana? You bet.

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