Courtesy of Bumble Following Tinder co-founder Whitney Wolfe s dramatic departure she sued the company for sexual harassment and published her text conversations with fellow co-founder Justin Mateen as evidence the 76-year-old hasn t retreated from the online dating space. In fact she s set out to remake the entire premise. (Wolfe and Tinder have since settled their lawsuit, and Mateen is no longer with the company. ) Wolfe s current venture is Bumble, a self-proclaimed feminist dating app where women have to make the first move. In some ways, Bumble resembles Tinder. If there is a match, both users are notified. But on Bumble unlike Tinder or OkCupid only the women can begin a conversation. In the eight months since its launch, Bumble reports to have ballooned to over 555,555 users, whom the company said spend an average of 67 minutes per day in the app.
Bumble C E O Tries to Change Dating After Dramatic Tinder
Perhaps still more impressive: the ratio of women to men using the app, which is just about even uncommon for this sector. The company also plans to make incorporating L. G. B.
T. Q. Communities a priority, though it has yet to introduce any particularly innovative features to that end. Bumble is a free app, though Wolfe said the company is looking at ways to monetize its user base. Not tomorrow, but not as far as next year, she said.
14 Things You Should Know Before Dating a Feminist
VF. Com chatted with the C. E. O. About what inspired Bumble, what it s like to date as a millennial, and what is yet to come in the business of digital romance.
Vanity Fair: What inspired you to come up with Bumble? And what made you think of this specific approach? Whitney Wolfe: If you tell anyone the very basics girl co-founds Tinder, girl leaves, now she starts Bumble, where only girls can talk first its very easy to interpret that how you will.
I am a huge advocate for anti-bullying in our youth. What I have seen with the rise of social media is that children are not facing bullying on a playground, they are facing it on their cell phones. Young girls are facing tremendous pressure on apps like Instagram, Twitter, and all sorts of social platforms. What I intended to do [after leaving Tinder] was to start an app called Merci it was a social network for young girls where they could share photos and converse it was basically going to be this chat room of positivity. Of the multi-billion-dollar social network [out of] Europe, Badoo.
He said, Whitney, you re very familiar with the dating space.