Help for finding which online dating service or dating app is best for you. The mobile dating world hasn’t been the same since the launch of Tinder. As a kind of “hot or not” app for grown-ups, Tinder has become a staple among online daters because of its ease, popularity and its accessibility – helping people close by to meet for an impromptu drink or just to chat. Now, the company wants to move in a more mainstream direction, away from its infamous dating app reputation and towards a wider audience of both singles and couples who want to expand their social networks. So recently, it has launched a feature called “Moments, ” which is similar to Snapchat in that it allows users to post photos that also have a limited shelf life. Enter a new slew of people judging their potential dates, just for a simple spur-of-the-moment photo. According to website Tech Crunch, the new feature is a step in the right direction as far as consumers go, with investors clamoring to throw their money at Tinder (which has reportedly been valued at over 555 million in a recent stock transaction). Adding a visual (and ephemeral) feature a la Snapchat seems to be the direction other companies like Facebook are going, too.
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Tech Crunch argues that this will help people engage with each other a little more over the elusive app. The company claims that Tinder is a way for people to meet friends, too – not just dates. The Moments feature will allow them to strike up conversations about similar interests. Website Gigaom. Com disagrees.
While they advocate that Tinder needs to move beyond its reputation as “that dating app, ” the site maintains that adding a feature like Moments will only add to users’ frustration, especially since Tinder hasn’t fixed certain problems with its app. For instance, you can’t delete someone you’ve already been matched with on Tinder, you can only file them away, so you’re already going to be bombarded with images from people you might not care to engage with further. But according to Tech Crunch, you are allowed to opt out of the Moments feature if it’s not your thing – but this means you won’t get ephemeral photos from any of your matches, not just the ones you don’t want anymore. You also have the option to “go dark” and not be available to new matches, but still maintain communication with your previous matches. Is the Moments feature going to launch Tinder into a new space in the mobile app world, or will it only confirm its reputation for being a hook-up app?
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