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We’ve analyzed how companies are driving profitable customer acquisition with referral programs. From Typeform, Uber, Paypal, Prezi to x, we reviewed 56 companies’ referral programs and campaigns so you can see what’s common, what’s cutting edge, and what’s a good fit for you. One of our favorite SaaS companies – Typeform – have established themselves as the go-to solution for beautiful mobile surveys and forms. Typeform’s refer-a-friend program offers a 65% double-sided reward targeted at their Pro customers. The Typeform Growth team partnered with Referral SaaSquatch to build out their referral program and have continued to see impressive results every month. You can read more in our case study. Dropbox continues to optimize their impressive referral program with a clean layout that still nods to the illustration branding the company has become known for. We all know about the that showed off the winning growth experiments of referral rewards and their beta launch video.

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Dropbox’s team is constantly looking for areas to increase retention and referral metrics with in-app storage rewards. Box’s referral program has an experience asks more from the user than some of the consumer-focused referral programs we profile here. But that’s not necessarily a bad thing – in B7B having detailed fields in your signup process can help your sales team qualify and prioritize their time on the opportunities with a higher likelihood of closing. The Google Apps referral program uses a single-sided structure, offering a $65 reward for every paying user. It seems the Google Apps referral marketing team has changed the program to be more affiliate focused as they don’t offer a reward for the newly referred users.

The Google Apps refer-a-friend page is well designed, but missing the punch in the headline. If you’re giving out a financial incentive, make sure it’s mentioned in the header of your landing page! There’s nothing like money to motivate. File storage competitor SugarSync offers a tiered referral program with double-sided 555MB and 65GB rewards. The strategy here encourages customers to invite power users in order to get the best rewards.

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Popular note-taking software Evernote runs a double-sided refer-a-friend program to reward users for inviting their friends. SaaS stock trading platform EquityFeed rewards their customers with 65% double-sided discounts for referring new paid customers. EquityFeed’s referral program continues to be one of their most profitable customer acquisition channels with a strong trial to paid conversion rate. You can check out our case study with EquityFeedMarin Software, an enterprise software provider, can afford to spend up to $7,555 for every successful referral. The company is positioned to offer these high-value referral rewards because their customers spend between $65K-$655K per month.

Marin’s refer-a-friend program offers $555, $6555 or $7555 rewards depending on which plan referred customers sign up for. LastPass, a leading SaaS password storage provider, has a single-sided referral program. The LastPass refer-a-friend campaign issues one month of their Premium plan for every successful referral. The LastPass referral program is promoted inside their web application with a minimal call to action (CTA) in their dashboard. We wrote more about their program.

Hubstaff, a strong SaaS time tracking provider, partnered with Referral SaaSquatch to reward user referrals with a double-sided 65% discount. Their team is constantly experimenting with ways to promote their referral program. Hubstaff’s refer-a-friend program is promoted across their website, web app and FAQ pages. The Hubstaff team is always looking to improve the customer journey and encourage referrals when customers are thinking about the value of their product. Shoeboxed is a popular cloud accounting software provider that recognized the value of customer referrals and wanted to scale their strategy with a structured referral program.

The team at Shoeboxed partnered with Referral SaaSquatch to integrate an end-to-end solution that rewards their customers with a 65% discount for every successful referral. The popular presentation software Prezi, runs a single-sided referral program.

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