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. A humorous subject line is a great motivator. So, how do you write funny? Since hiring Amy Schumer or John Oliver is probably out of the question, you ll have to channel your own inner comedian. Don t worry we ll help you find your funny bone. The “Pairs nicely with spreadsheets, ” subject line is a good example. Try to combine your product or service with something out of the ordinary. Draw inspiration from movie quotes, song titles, and infamous TV or internet moments.

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Because it s true, we are still talking about Kim Kardashian s derrière. Think of movies that relate to your business, or famous quotes that you could incorporate into your subject line. For example, a dating service could incoporate the movie title, Finders Keepers, into a subject line. A spa or salon could weave in the movie title, Inside Out. A landscaping business could reference Angry Birds.

A local pub could use Seinfeld s Kramer quote, “Boy, these pretzels are makin me thirsty. From fashion fails on the red carpet to odd occurrences like Charlie Sheen s “Winning” rant, Hollywood can provide material for a subject line or two. Sometimes stating the obvious is funny. People tend to skirt some issues and sugarcoat others to avoid hurt feelings, but it s okay to be brutally honest on occasion as long is it s appropriate for your biz. The subject line from WorkLife, “Everyone Hates The Boss.

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Learn How to Smile Through It, ” is a good example. Try something similar with your business. For example, a restaurant could say, “We promise not to ask how it tastes when your mouth is full. ” Accountants can play up how awful paying taxes is by referencing the famous Ben Franklin quote, In this world nothing can be said to be certain, except death and taxes. An auto repair service can talk about running on empty.

Tell your audience the brutal truth and explain how your business can help. Humorous subject lines have a lot of benefits, but there are a few rules you ll want to stick to. If you take a joke too far, you can offend your audience. If you think your subject line is borderline offensive, don t send it. Since humor is subjective, it s always a good idea to run your subject line by another colleague to make sure you re not crossing the line.

Also, politics are risky and divisive. Political humor may alienate a segment of your audience so use extreme caution here. You ve worked hard to create a voice and tone for your brand. That voice can certainly have a dash of humor, but don t stray too far. Keep your voice true to your brand.

It s just another tactic to have in your marketing toolbox. All Rights Reserved.

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