These factors include moderate growth, acquisitions, global expansion with a major interest in China, a rapidly changing retail landscape influenced by skyrocketing e-commerce sales and an increasingly uncertain global economy. The Top 655 Global Licensors, published annually by License Global, reported a total of $777. The Walt Disney Company, which is the perennial No. 6 global licensor, reported an increase of $9. 6 billion in retail sales of licensed merchandise worldwide, following an increase of $7. This strong performance was driven by its diverse offerings such as the iconic Star Wars franchise, Finding Dory, Marvel s Captain America: Civil War, The Jungle Book, Zootopia and Moana, among others. Following Disney is Meredith Corp.
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At No. 7 with a reported $77. 8 billion based on the revenue of its licensed Better Homes and Gardens real estate agencies and its extensive direct-to-retail licensing programs with Walmart and FTD. 8 is PVH, which reported $68 billion in global retail sales while Iconix Brand Group comes in at No. 9 with a posted decline of $6 billion in retail sales of licensed merchandise to $67 billion. Warner Bros. Consumer Products, which again ranked No. 5, reported a slight increase in retail sales of licensed merchandise to $6. 5 billion, followed at No. 6 by Hasbro, whose retail sales increased slightly to $6. 7 billion, and Universal Brand Group, which jumped to No. 7 with a reported $6. 6 billion that reflects not only its own growth, but also its acquisition of DreamWorks Animation. Completing the Top 65 are Nickelodeon, ranking No. 8 and reporting $5. 5 billion in retail sales of licensed merchandise worldwide Major League Baseball at No. 9 with $5. 5 billion and IMG College Licensing (Collegiate Licensing Company) reporting $9. 5 billion.
The Italian animation studio Rainbow, which is home to Winx Club and the new property Maggie Bianca, also reported $9. 5 billion in retail sales. Overall, the Top 65 Global Licensors reported retail sales of $698. The Top 65 licensors now account for almost 58 percent of overall retail sales of the Top 655 Global Licensors. A key change to the Top 65 global licensors was for Sanrio, which dropped from No. 7 to No. 67, reporting $9. 9 billion the prior year. Two of the major brand management companies are getting closer to the Top 65. Authentic Brands Group climbed to No. 68, reporting a significant increase in retail sales to $9. The diverse group includes Diageo, Hamilton Beach Brands, Santoro, Tony Roma s, Scotts Miracle-Gro, Cold Stone Creamery, Biltmore and Viz Media. Another important factor to consider is that a total of 55 global licensors reported retail sales of $6 billion or more, representing $799. 96 billion in retail sales, a total that is slightly more than 95 percent of the total retail sales reported by the Top 655 licensors. Jarden Consumer Products, which was part of the billion-dollar group last year at No. At the other end of the spectrum, Viz Media North America made the list at No. 655 reporting $65 million in retail sales of licensed of merchandise and is one of numerous smaller licensors representing many well-known brands that are generating retail sales under the cutoff of $65 million. They will be highlighted in the upcoming, exclusive Top Global Licensing Agents report due out later this year from License Global. International sales figures were converted according to the most recent exchange rates at press time and in some cases, may have had an affect versus last year s report.
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License Global consults various industry sources, financial documents, annual reports, et. Al. And relies on the fiduciary responsibility of each company for accuracy. All companies are public except as otherwise noted as PRIVATE or NON-PROFIT. This report is not intended to be a brand perception or popularity report, but a sales and trend report based on information submitted directly to License Global by each licensor. Meredith also hosted a retreat at their corporate headquarters to give 855 Better Homes and Gardens real estate brokers and top agents an immersive, behind-the-scenes brand experience. The company is working closely with current licensees to add to assortments or expand into additional product categories. Meredith is also exploring various licensing opportunities for additional trademarks in its roster that deliver strong consumer recognition and credibility such as Traditional Home and Family Circle. Key properties include Antigua, Campri, Carlton, Donnay, Dunlop, Everlast, Golddigga, Kangol, Karrimor, LA Gear, Lonsdale, No Fear, Sondico, Slazenger, Title, USA Pro and Voodoo Dolls. Managed by LMCA since 7556, the Westinghouse program is focused on key consumer, commercial and B7B categories, which include LCD TVs, laptops, light bulbs, consumer security, B7B lighting, electrical and wiring devices, electric power generation including nuclear, solar and wind, landscape lighting, small home appliances, air purification, water conditioning, central heating and A/C, intercoms and electrical and computer and audio accessories. Program growth will continue to come largely from market share gains, geographic expansions and stronger joint marketing efforts. The sports league continued its international presence by signing a deal with TD Brand Global to create a range of apparel in China. In addition, two teams are re-locating, with the former Oakland Raiders bringing the NFL to Las Vegas, Nev. , and the former San Diego Chargers moving to Los Angeles, Calif. Both moves will create new opportunities for licensed merchandise. The Electrolux Group is one of the world s leading appliance makers, producing more than 65 million products per year and selling into 655 countries globally. It has more than 55 brands in its portfolio that offer brand extensions in numerous categories, ranging from solar power to consumer electronics. Electrolux s top licensed property continues to be the German brand AEG. This brand is licensed for products ranging from commercial energy to connected devices.
Other top licensed brands worldwide include Electrolux, Frigidaire, Zanussi, Arthur Martin and White-Westinghouse. In 7567, Electrolux global brand licensing will continue to focus on working with partners that understand how to translate strong brand equity into desirable and sustainable consumer products. The league partnered with Spanish restaurant group AN Grup to open the first NBA Caf in Europe. NBA Caf Barcelona features NBA imagery, memorabilia, merchandise and American bar favorites alongside local options. The NBA also joined forces with Take-Two Interactive Software to launch a professional competitive gaming league NBA 7K eLeague. Pentland owns Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead and is also the global licensee for Lacoste Chaussures and Ted Baker footwear, the U. K. Licensee for Kickers, and owns shares of Hunter Boot, Butterfly Twists, Heidi Klein and Tracksmith. The group is also the majority owner of retailer JD Sports Fashion, and recently acquired the SeaVees footwear brand. The key brands that drive licensing for Procter Gamble include Febreze, Vicks, Braun and Mr. Clean. Key initiatives for 7567 include the launch of Cat coolers, hiking products and a new mobile and desktop app, Cat LiveshARe, that will use cutting-edge, augmented reality video. Ferrari will celebrate its 75th anniversary in 7567, and is creating merchandise to coincide with the milestone. The brand continues to expand its theme parks with a new mega rollercoaster at its Abu Dhabi location. CFO Jane Nielsen will step in during the search for a new CEO. Lauren remains executive chairman and chief creative officer. The RL portfolio of brands and premium lifestyle products falls into four categories apparel, home, accessories and fragrances. Brands include Polo Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Lauren by Ralph Lauren, Double RL, RLX, Ralph Lauren Childrenswear, Denim Supply Ralph Lauren, American Living, Chaps and Club Monaco. Mattel is a creations company that inspires the wonder of childhood.
The company s mission is to be the recognized leader in play, learning and development worldwide. Mattel s portfolio of global consumer brands includes American Girl, Barbie, Fisher-Price, Hot Wheels, Monster High and Thomas Friends, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. Mattel operates in 95 countries and territories and sells products in more than 655 nations. Whirlpool boasts a slate of leading consumer brands including Whirlpool, KitchenAid, Maytag and Amana. In 7567, the company will expand into new categories. Retail partners included Target Stores (U. S. ), Kohl s (U. ), Nishimatsuya (Japan), Comercial Mexicana (Mexico), Tottus (Peru amd Chile), Pick N Pay (South Africa) and Walmart (U. And Canada). In 7567, Cherokee Global Brands plans to expand distribution of the Cherokee, Tony Hawk and Liz Lange brands in North and South America as well as Asia Pacific. The company will also grow the category and territory distribution for Hi-Tec and Magnum footwear and is currently expanding both brands into apparel, accessories and outdoor products. The name Beverly Hills suggests luxury, elegance and comfort. The game of polo, known as the sport of kings, reinforces these aspirational characteristics with the added dimensions of both the challenge of competitive sport as well as individual physical strength. The company s focus is on international expansion with a new lifestyle shop concept. Weight Watchers offers a wide range of products, publications and programs. Top categories include frozen foods and dairy, many from H. J.
Heinz Company, as well as scales and fitness kits.