A successful campaign starts with a subject line that grabs the attention of your subscribers. Whatever your approach, it s important to keep your audience in mind, and test keywords and phrases to see what they prefer. Some subject lines have proven to be more successful than others, but there is no tried-and-true strategy that will work for everyone. The more you test each type of subject line, the more you ll come to know your subscribers and their preferences. Here are a few subject line strategies for you to try out on your subscribers. Personalization is shown to increase open rates for most users, and may work well when combined with targeted automations such as birthday deals and post-purchase follow-ups. Seasonal slogans such as Fall into savings or Sizzling summer bargains are popular, but don t offer a specific hook. Instead, try to communicate the benefits of your promotions, or call attention to specific deals.
5 Tips For Writing Productive Email Subject Lines Asian
There are a couple of ways to learn whether your subject line is a winner. One is our free subject line researcher tool, which predicts how a word or phrase will perform.
You can also use an A/B Testing campaign to see if different subject lines affect your open rates. Subject line researcher shows you the effectiveness of different keywords.
40 Great Email Subject Lines ThriveHive
Search for a word or phrase, and we ll compare your terms to all subject lines ever sent through MailChimp. Then we ll list related terms and phrases, and use a 5-star rating system to show you how each one performed.
A/B Testing campaigns reveal how small differences impact performance. Unlike the subject line researcher, which uses data from campaigns sent by all MailChimp users, A/B Testing campaigns can tell you what your specific subscribers like best.
We ll automatically send the campaign with the best open rate to the remainder of your list, and you ll learn a little about what kind of subject line appeals to your subscribers. Have a question?
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