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Is Hey too casual? Is Dear overly formal? Is Morning! too cheery? It may also determine whether they keep reading. So, yes, it's very important. Many people have strong feelings about what you do to their names and how you address them,  , a business-etiquette expert, tells Business Insider. If you offend someone in the salutation, that person may not read any further.

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It may also affect that person's opinion of you. The reason I like this one is that it's perfectly friendly and innocuous, says  Schwalbe. It's also Pachter's favorite. She says it's a safe and familiar way to address someone, whether you know them or not. This is a good backup to Hi, [name].

But you should always do whatever you can to find out that information. This is fine to use with your friends, but the very informal salutation should stay out of the workplace. It's not professional — especially if you're writing to someone you've never met, says Pachter. Schwalbe agrees: I can never get out of my head my grandmother's admonition 'Hey is for horses.

The perfect way to start an email greetings you should

' Also avoid Hey there. It tells the person, I don't know your name, but if I try to sound cool and casual, maybe you won't notice. The Dear family is tricky because it's not always terrible or wrong to use, but it can sometimes come off as a bit too formal. Again, it's not the worst greeting in the world, but it's a little old-fashioned. If you don't know my name, or can't be bothered to use it, we probably aren't friends, says Schwalbe.

Why then should the reader be interested in what you have to say? Schwalbe adds: This one is very stiff. It always feels like bad news or a complaint will follow. I don't need to continue reading.

Not bad, but a bit informal if you're addressing someone you don't know very well. Another stiff and abrupt one. First off, it's a bit informal and abrupt. Then when you tack on the exclamation point, it just gets annoying. It's a bit jarring right off the bat — like someone is shouting at me,   Schwalbe says.

Even without the exclamation, it's a bit abrupt.

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