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In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline. Some sites, such as, let you choose a long screen name and a long tagline. That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. If you try to be too creative with both, they tend to conflict and create a confused message. Do a search on your site to see which is more prominent taglines or screen names. Focus on refining whichever one is more visible. Taglines are difficult to write. Good ones, though, are mighty powerful.

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Picking a Tagline to Enhance Your Online Dating Profile

People who work in advertising agencies can make their entire career on just one tagline. (Think Where s the beef? )In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they re a good match for you. Likewise, in the world of online dating, your goal is to present yourself in a way that tends to attract the right kind of person, not every available prospect. The obvious first step is to think about the kind of match you want. Focus on the less superficial stuff, not how tall or suave or sexy you want your prospect to be.

Then you need to combine that thought with something about who you are. And from there, create your tagline. If that advice doesn t work and you re still drawing a complete blank, you have three choices: The first purpose of a tagline is to quickly say something about yourself that invites a person to look further. The second purpose is to create some point of further discussion an icebreaker that provides a prospect with an easy topic to start a conversation. For example, here s an a tagline that makes you want to read on: Skydiving is the coolest experience on (or off) this planet.

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. But what if you re not a skydiver and not even interested in being one? Then switch into humor gear. A funny line can be a great icebreaker, and you don t have to be particularly funny to write funny. Try these starter ideas: Everything I need to know I got from watching Gilligan s Island. In time, we all become that which we most hate.

That explains how I became a plate of liver and onions. I used to think I was indecisive, but now I m not too sure. Remember the game Telephone from when you were a kid? You whispered something to the person next to you, and at the end of the chain, you compared what you started with to what the last person heard. Well, guess what? You may notice a bit of Telephone in how your tagline gets posted. You need to check to make sure that the site didn t turn your tagline into a scarlet letter.

The sites that allow long taglines don t always display the entire line in search results. Sometimes only a limited number of letters gets posted on a search. (The entire tagline is visible when your prospect opens your photo and full profile. ), for example, uses this system to create a tagline from your essay. Table 6 gives some examples of good taglines gone bad (no, it s not the name of a new TV reality show) when various dating sites didn t display the entire tagline in search results. You really can t tell how the computer can chop your phrase. You just need to check after you establish your profile.

And like the story of the Emperor s new clothes, people may not tell you. They just won t write you, and that s the problem.

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